A storewide illustrated ad campaign that I have been working on for some time is for the new sendhome ribs being produced by Brothers BBQ, entitled the Homeslab. Vacuum sealed and ready to grill at a moments notice, this has been a rewarding and fun project to work on. Over the next few posts I am going to put up the progress sketches, and digital translation as the illustrations became print ready for store display and sales. Above are the initial thumbnails and first framed layouts. Thanks for stopping in.